Camping tourism is one of the few industries that has grown against the trend. Over the past two years, it has transitioned from a niche activity to a mainstream one, increasingly appearing in the public eye. It has significantly boosted economic development and is now regarded as a lifeline for the tourism industry.
The Chinese market holds immense potential. While the household camping penetration rate in Europe and the United States exceeds 15%, it remains as low as 1% in China. Whether China’s camping market can achieve sustainable development and evolve into a major industry is currently a topic of great interest among practitioners and potential investors.
The Rise of Outdoor Camping Drives Market Growth
Browsing major online shopping platforms, the most basic camping equipment—such as canopies, folding chairs, roll-up tables, and tents—costs at least a few thousand yuan. If consumers opt for higher-quality products, the budget increases further. According to data, China’s core camping market size is projected to grow from approximately 10 billion yuan in 2014 to 74.7 billion yuan by 2025, driving the overall market size from 47.1 billion yuan to 381.2 billion yuan.
Industry experts note that early camping in China primarily involved outdoor wilderness camping, which required high levels of expertise, technical skill, and significant investments of time, effort, and money, making it relatively inaccessible. However, with the ongoing camping boom, the emergence of “glamping” (glamorous camping) has aligned with market demands by simplifying traditional camping, allowing people to enjoy the experience more effortlessly.
At its core, camping is a non-essential industry that fulfills people’s spiritual desire for outdoor recreation. At the same time, the prosperity of outdoor camping has spurred growth in various related sectors, including outdoor sports equipment, canopies, tents, frisbees, and small household appliances.
Future Trends in Camping Products
The rise of the camping economy has led to a surge in demand for outdoor products. In recent years, the variety of camping products has become increasingly diverse.
Camping accessories, such as tents, remain the primary equipment. The tent category has also become more specialized, with products like pet tents, vehicle tents, and professional camping tents. Beyond tents, there is a growing range of related accessories, including picnic mats, folding chairs and tables, sleeping bags, canopies, gas stoves, and more. Sellers can capitalize on this trend by developing products in more specialized categories.
Data shows that both the core market size and the overall driven market size of the camping economy have been growing year by year. In 2021, the core market size of China’s camping economy reached 74.75 billion yuan, a year-on-year increase of 62.5%, while the driven market size reached 381.23 billion yuan, a growth rate of 58.5%.
This article is submitted by a contributor and does not represent the views of gmartcn-Buy China Wholesale Products Online Shopping from China Suppliers. To repost, please indicate the source: https://www.gmartcn.com/1246.html
