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1.Export Scale of Outdoor Tents
The global outdoor tent market exhibits diversified regional characteristics, with developed countries and regions such as Europe, the United States, and Japan, which have mature camping cultures and a strong foundation in outdoor activities, playing a dominant role. According to data from China Customs, China, as the world’s leading producer and exporter of tents, accounted for approximately 41% of its total export volume in 2024 to the United States, the European Union, and Japan. This data fully reflects China’s significant importance in the global outdoor market.
2.Regulatory Requirements
For tents, waterproofing is an indispensable core function. PFAS (per- and polyfluoroalkyl substances), due to the presence of carbon-fluorine bonds, can provide tents with excellent waterproofing performance. However, as awareness of the hazards of PFAS continues to grow, the regulation of fluorinated compounds has become an international focus. Countries and regions around the world have enacted corresponding regulations. Particularly in regions with highly mature tent markets such as Europe, the U.S., and Japan, not only do they lead in terms of product market size, but they also have relatively well-established policies and regulations.
3.Analysis of Consumer Market Demand
Consumer purchasing decisions are influenced by multiple factors, with the most attention given to the functionality of tents.
When purchasing tents, consumers also consider various factors to ensure that the selected tent meets their needs and expectations.
Different countries and regions have varying consumer preferences influenced by consumption concepts, climate, and geographical factors. For example:
In economically developed regions such as the United States and Canada, where per capita income is high and outdoor sports are well-established, consumers tend to choose more professional tents and are less sensitive to price.
In Europe, consumers place greater emphasis on environmental protection and sustainable development. They prefer tents made from eco-friendly materials and chemicals to reduce carbon emissions.
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