China’s home furnishing industry has evolved over centuries, progressing from simple wooden utensils to the craftsmanship peak of the Ming and Qing dynasties, and later to mass production after the reform and opening-up. It has now become the world’s largest furniture manufacturing and consumer market. Data shows that in 2024, the revenue of China’s home furnishing manufacturing industry reached 677.15 billion yuan, while customs statistics indicate that exports of home furnishings and related parts amounted to 483.034 billion yuan.

It is worth noting that in 2024, the export revenue of home furnishings accounted for 71.33% of the total revenue of the furniture manufacturing industry, and this proportion has been increasing year by year. This sufficiently demonstrates the significant and far-reaching impact of exports on China’s furniture manufacturing enterprises.
The e-commerce penetration rate for furniture and home products continues to rise. According to data, between 2018 and 2023, the global share of e-commerce channels for furniture and home products increased from 14.7% to 25.2%. In 2023, the global GMV of the B2C e-commerce market for furniture and home products reached $325.8 billion, a year-on-year growth of 12.8%.
While continuously exploring the cross-border e-commerce market, we must not overlook the unique characteristics of home furnishing products. Due to their large size and heavy weight, they face numerous challenges in storage, transportation, and installation. Additionally, size restrictions imposed by e-commerce platforms on large items create additional shipping difficulties for sellers. Shipping products directly from overseas warehouses to end users can reduce transportation costs, improve logistics efficiency, ensure after-sales service, and mitigate risks.
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