As people increasingly aspire to a better life, more and more are turning to outdoor activities such as camping, hiking, and fishing. These outdoor pursuits have gained immense popularity and have become trendy leisure activities.
Correspondingly, the growing enthusiasm for outdoor activities has led to a continuous rise in the demand for outdoor products, driving rapid expansion in the global market scale. According to data, the global outdoor products market reached $226.4 billion in 2024, and it is projected to grow to $236.3 billion in 2025. This reflects the robust growth momentum of the outdoor products market, showcasing a trend of sustained prosperity.
Within this landscape, China’s outdoor products market has also demonstrated a vigorous development trend. Data shows that, in the camping products sector alone, the core market size reached 133.4 billion yuan in 2024 and is expected to exceed 240 billion yuan by 2025. This growth is set to drive the overall market size to an astounding 1.44 trillion yuan!
Overall, the prospects for the outdoor products market are highly promising, with continuously rising demand set to fuel rapid market expansion!
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